Make Leadership Clear: When creating your emergency communication protocols, be sure to set up a clear chain of command or escalation path. Create a clear understanding of who is in charge of sending updated information, and ensure that person or team authenticates their cell phone number(s) on the iZigg platform. This will allow them to alert thousands of subscribers instantly from their cell phones using preset distribution lists.
Create Distribution Groups: This is helpful for organizing departments, customers, and members of the public. Distribution groups help users direct relevant information to those who most need it in an emergency. Distribution groups assigned to keywords, such as “Outage” or “Spill,” allow iZigg users to send situation updates to those who reported the issue. Using data capture and smart filters, Operations or HR can send messages to only those users assigned to certain warehouse sectors, or only those employees directly impacted by an emergency.
Program Automated Templates: The most difficult hurdle for companies to clear during workplace or public-facing emergencies is clear, consistent messaging. iZigg recommends using automation tools and keyword responders to ensure clear, accurate information goes out. Instruct subscribers or the public to text a keyword to your long code to get automated updates, and pre-program template responses for common questions (“What clinic should I go to if injured?” or “Where can I get sandbags?”)
Have Code Words: If there is a police lockdown or shelter-in-place order in effect, it is important to ensure personnel use words and phrases that do not give away information to intruders. Creating code words for actions, safe lockdown areas, and escape routes can help secure the safety of your campus or corporate offices in an emergency.
Practice, Practice, Practice: After you set up all of these things, it is important to create rhythms of practice. People are creatures of habit; we learn best when things are repeatedly reviewed or practiced. Ensure you review your protocols, templates, keywords, and distribution lists with personnel quarterly or as needed, so that no one is left wondering what to do in an emergency.