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SMS Text Messaging and Client Drop Off Rates

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Don't Be Careless!

All it takes is a single mistake to completely ruin your marketing campaign’s traction and therefore any potential leads. We understand that mistakes can happen and companies must be quick on their feet in order to regain momentum. Here are the leading SMS Text Marketing practices that are actually wreaking havoc on your campaign, and tips to help you avoid them.

Get Permission

Companies can be tempted to collect random numbers and send out mass text messages to people who have not even come across their marketing campaign. This dangerous practice is not only illegal, but it automatically makes you and your company lose credibility.

 

  • Create avenues for people to authorize companies to send messages to them. 
  • Take advantage of mobile keywords and online sign up forms with the proper disclosure.

Don't Be Boring

Have you ever received a text message from a company and found yourself thinking- what was the point of that message? Think about why are you sending the message and who needs to be receiving them. You need targeted messages with a targeted audience.

 

  • Personalize messages. Kindly welcome the person to your campaign and include their name. 
  • Create targeted campaigns for holidays and events.
  • Include a call to action.
  • Ask questions to gather data and improve targeting accuracy.
  • Always be ready to respond.

Time It Right

What is worse than receiving a message that wakes you up in the middle of the night? Have you been so distracted that you open a text message but never go back to it? Understand that people are busy and may not see messages at a certain time due to a wide variety of factors.

 

  • Collect data through asking questions, surveys, and other forms of information collection.
  • Always test it out. Continue sending messages and keep an eye out for when responses are the highest.

Avoid Broken Links

Do you know what it feels like to be sent a message with a suspicious link that not only looks dangerous, but when you click it, you discover it doesn’t work? One of the worst mistakes you can make is to send broken links. Your intended audience will lose focus and desire and it creates further barriers to conversation.

 

  • Be diligent about checking each and every link.
  • Send a sample to yourself so you can check to see how the message may look to a someone outside of your organization. 

Brand Yourself Clearly

People are prone to forget, even if they intentionally opt-in to an SMS marketing service. Remind them of who you are in every message so that they remember why they were engaging with your product to begin with. People tend to avoid messages that are anonymous. Regardless, you are legally required to identify your organization.

 

  • Make certain that people remember who you are.
  • Create a call to action that is clear to people after reading your message.
  • Be sure that every message comes with a quantifiable goal. 

Don't Send Spam

Generally speaking, less is always more. Time and time again, quality messages will beat out frequent messages in the eyes of your subscribers. Fine tune the amount of messages you send to people and be aware of how responsive they are.

 

  • Send a maximum of 5 messages per month. 
  • Be conscious of repeat messages.

Proofread Your Messages

You would think this is a no-brainer, but it is shocking how often mistakes are overlooked. Even if the message is short, take time to read and re-read it. It will save you from embarrassment.

 

  • Watch your tone. Stay friendly but professional at the same time.
  • Avoid texting slang and abbreviations.

 

Use the practices above to improve client engagement and watch satisfaction rates soar! Check out our other blogs for more advice on specific industries and use cases.

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