Better Brand Recognition: A short code can be as recognizable to your customer as your twitter account or website address, just like a vanity URL or phone number.
You Choose Your Keywords: When you have a dedicated short code, you aren’t limited by other people already using your SMS mobile keyword, which gives you creative freedom to run your campaigns using your brand’s most recognizable product or service names.
You Control Your Message: When you have your own dedicated short code, you are in total control of how your messaging campaigns are seen by customers, so you can protect your brand. There is no confusion caused by shared short codes.
Better Security: If you work in an industry like financial services, healthcare, or the government, a dedicated short code will give you a higher degree of privacy and security. It also lets you enable two-factor authentication if you’d like to do so.
More Functionality: If you have a dedicated short code you can do things that shared short codes can’t do, like run a text-to-win campaign for your subscribers.