COVID-19 has caused a seismic shift in the way people meet and collaborate. While some businesses initially lost momentum, many innovated and flexed, shifting from in-person business models to remote and virtual meetings. The new, global push for virtual meetings and streamed events allows even the smallest business to market to enormous online audiences. These virtual events are pivotal to growth. Yet communicating to large, dispersed audiences online can be a daunting task.
SMS texting can help organizations of any size with lead generation, fundraising, newsletter subscription, customer engagement and subscriber growth. You can help market your upcoming live events to new and long-term subscribers with the following methods:
Fundraising Promotions. Partner with a nonprofit or community organization and donate a portion of proceeds from event tickets or subscription costs to a cause your brand supports. Sponsored events are more likely to get engagement and clickthrough on SMS alerts.
Rewards and Discounts. Cross-promote your event with discounts or member rewards programs exclusive to attendees. Be creative, and consider offering rewards to existing members or customers – their continued engagement with your brand is critical to your long-term success.
Itinerary and Speaker Information. Both before and after registration, send updates to subscribers about the webinar or streaming event. This can include talking points, speaker bios, itinerary of events, or simulcast options.