iZigg is always striving to provide our users with the most technologically advanced software and service possible. In this vein, we wanted to cover a much-talked-about change in our industry: Toll-Free Texting.
The old “Gold Standard” for low-cost texting, shared short codes, have been on the chopping block for some time. Currently, no new shared short codes are being provisioned, and carriers are set to shut down shared short codes sometime in 2021. With this impending change, iZigg is migrating all customers to Toll-Free numbers for mass texting.
While this change may be a temporary inconvenience, we truly believe this action is in the best interest for all of our customers. Even before this announcement by carriers, shared short codes were at risk of a single user misusing them, leading to carriers shutting down the entire code. This would negatively impact hundreds of customers because of one bad actor. Toll-Free numbers cost nothing to provision or migrate, and have all the benefits of a dedicated number (including no competition for keywords and streamlined message routing). Most importantly, Toll-Free numbers are not susceptible to the surprise shutdowns that interrupted campaigns on shared short codes in the past.
Below are the answers to the most frequently asked questions we have been asked by our customers.