iZigg URL Shortener - What You Need to Know

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Why use URL shorteners?

Short links are an easy way to send and track links via SMS, but they can lead to poor results. Public URL shorteners may redirect multiple times, and may cause messages to get blocked by carriers or aggregators. 

 

What is a public URL shortener? Public URL shorteners are special domains, like bit.ly or tiny.url, that can be used to create short URL’s that redirect or forward traffic to the domains of multiple different businesses. Many of these public services let users create multiple short links for the same website, or include minimal activity tracking.

How URL SHorteners Are Abused

Link tracking is critical for marketers running multiple campaigns. It can provide an easy way to verify ROI from email and messaging campaigns, giving marketers valuable insight into the success of their messaging. Unfortunately, public shortened URLs often redirect multiple and, as a result, may be blocked in some secure browsers or provide incomplete tracking. Because shortened URLs hide the real website destination from the contact, they have been abused to send SPAM messaging or direct contacts to phishing or fraudulent pages. 

Mobile Carrier Blocking

In September of 2020, two carriers decided to take action against messages containing public URL shortener links. T-Mobile and AT&T published specific guidelines regarding these URLs, along with best practices for mobile marketers.

T-Mobile announced in an updated Code of Conduct that its spam filters would begin checking for URLs with multiple redirects, which may be blocked. This limitation applies to commercial messaging through applications – like iZigg or its competitors. In its guidelines, T-Mobile specifically warned against using URL shorteners to mask repeatedly sending the same URL to any contacts, with language suggesting services like bit.ly or rb.gy may be blocked.

AT&T announced that due to the frequency with which public link shorteners are used for fraudulent traffic and phishing scams, it has plans to block them entirely. Beginning September 30, 2020, AT&T began blocking messages containing some public URL shortener links from local (10DLC), toll-free, and short code marketing channels.

The Safe iZigg URL SHortener

Although these restrictions began with T-Mobile and AT&T, other carriers will likely follow their example. Their efforts to protect subscribers from fraudulent use of shortened URLs may help the mobile messaging industry reduce abuse. Unfortunately, this presents a problem for users who depend on short URLs convenience and tracking to measure campaign ROI. 

 

In response, iZIgg offers a safe, trusted Onboard URL Shortener in our message composing screen that will not be blocked by carriers. Our URL shortener helps you save valuable character space in your messaging, and offers exceptional click-through tracking. Click-through tracking lets you track whether or not a contact has clicked a link you sent out. You can then save that data to their contact profile for future targeting or have further actions carried out automatically. Contact us to learn how iZigg helps you constantly improve your marketing!

Messaging

SMS Text Messaging and Client Drop Off Rates

iZigg wants to help you improve client retention through engaging content your subscribers will love. If you are having a difficult time retaining clients and subscribers, you are not alone. One of the greatest frustrations in mobile marketing is when customers fail to engage, or even unsubscribe from your messaging campaigns altogether. iZigg has compiled a list of best practices for SMS marketing that will maximize customer satisfaction and engagement, leading to improved retention rates.

Compliance

Tips to Avoid SPAM in Text Marketing

Want to streamline your messages and mobile marketing? Quality is truly better than quantity! No one wants to be bombarded with lengthy, frequent SPAM messages. Customers appreciate helpful, succinct texts that get the message across without interrupting their day. Follow these guidelines when writing your next mobile marketing message to increase customer engagement.

Messaging

Text Messaging and Healthcare

The healthcare industry has become increasingly overwhelmed as the COVID-19 pandemic continues. The sector has begun to reimagine ways of communicating, including contactless methods that let staff reach large numbers of patients in with minimum effort. SMS texting is the perfect solution, with the potential to increase patient engagement, compliance, and satisfaction. Here are a few ways healthcare providers can use SMS Texting to communicate with patients:

Messaging

10 Creative and Effective Text Messaging Campaigns

There is nothing more frustrating than receiving a text message from a company that feels like it is repetitive and worn out. On the other hand, companies that go the extra mile in order to generate fun and engaging content are often rewarded with more leads and engagement. Here are 10 creative and effective text messaging campaigns that actually work.

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