Consumer behavior is always evolving. And it has never changed more rapidly during times of economic strain, such as during the lobal COVID pandemic. The increase in online shopping, more demand for omni-channel marketing, and shifts in consumer lifestyles and shopping habits have resulted in growth across the online shopping sector.
Staying indoors has naturally increased the need for online shopping, and the consumer industry have seen rapid changes in behavior. These changes would have taken years to see if not for COVID. In 2020, there was a significant acceleration both from a consumer and a business standpoint–a demand met by omni-channel marketing, which includes SMS marketing.