There are many communication services that allow you to send mass texts, but not all give their customers the tools to market both effectively and personally. And personalized text marketing can be very effective! A study by Salesforce showed that 84% of customers want to be “treated like a person, not a number.” The same study shows that 80% of consumers felt the “experience” a company provided was as important as its products.
How can you personalize mass texts? It’s not enough to collect numbers. You need to collect more information from customers in a way that is easy and convenient for them, and automatic and hands-free for you. If it’s too hands-on, your sales and marketing team will be swamped. If it’s too complicated for the customer, they’ll bail out of the process. But with iZigg, your contacts opt in using a mobile keyword or QR code, then are automatically sent a short survey of questions they can respond to in order to complete their profile. Even better, if you already have a database of customers who have opted in, you can upload their data fields into iZIgg!