Want to streamline your messages and mobile marketing? Quality is truly better than quantity! No one wants to be bombarded with lengthy, frequent SPAM messages. Customers appreciate helpful, succinct texts that get the message across without interrupting their day. Follow these guidelines when writing your next mobile marketing message to increase customer engagement.
Sending the wrong message at the wrong time can negatively impact your conversions and customers’ experience. And because SMS marketing is tightly regulated, it can also put your brand at risk of account suspension and legal action. Learn the basic do’s and don’ts of SMS marketing to improve your campaign ROI and protect your brand.
iZigg is always striving to provide our users with the most technologically advanced software and service possible. In this vein, we wanted to cover a much-talked-about change in our industry: Toll-Free Texting.
If your business is still using a shared short code, now is a perfect time to explore the ins and outs of various number options that best suits your needs.
Short links are an easy way to send and track links via SMS, but they can lead to poor results. Public URL shorteners may redirect multiple times, and may cause messages to get blocked by carriers or aggregators. Find out how iZigg ensures message success with our own, trusted URL shortener.
Like email, phone calls, and mass mailers before them, spammers have learned to take advantage of consumers’ phones to send SPAM messages. These messages aren’t just annoying, they are a privacy and security risk. Learn how to educate your customers about SPAM reporting methods.
As businesses adopt text message marketing, they must learn to take full advantage of text’s reach without breaking compliance guidelines. Check out our article on the biggest compliance issues SMS marketers need to avoid.
The Telephone Consumer Protection Act, or TCPA, protects consumers from telephone SPAM – that is, unwanted phone calls and messages. iZigg helps you understand how the TCPA applies to your company’s communications to help keep your text message and voice blast marketing in compliance with the law.
Texting is a powerful communication channel, but one that can be abused. Government and wireless carriers regulate SMS & MMS marketing under the TCPA and CTIA. Find out what activities are covered under the TCPA and CTIA, and how to stay in compliance with regulations to avoid messaging interruptions.